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Web Site 
Promotion Tips 
from our 
guest author, 
Deadlock

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         It's the hottest topic on the Net: how to get your site to the top of the list.

         Everywhere you look there's somebody giving you advice, but you know what?
         Most of that advice is theory passed on from person to person. Not many people
         have tested their own theories over a long period of time to see what works and
         what doesn't. I have.

         All the advice you're about to read is from first hand experience. I worked all this
         out on my own with a lot of trial and error, and as a result I have some severely
         successful sites to my name. You can too.
 

         The Basic Principle

              There are two types of search engine: the deep engine, like Alta Vista and
              Infoseek, which sends out a robot to your site and saves the info from your
              page itself, and then there's the standard engine (also known as "directory")
              which doesn't use any info from your page, only the info which you give it by
              way of an online submission form. The most important of all search engines is
              Yahoo! and it's absolutely vital to take extreme care when you submit to this
              one.
 

         Building A Keyword List

              Before you touch anything, you have to decide which words are best suited to
              the topic of your site. Think carefully because the key is to match the words
              your potential visitors are likely to type into a search engine. Users tend to be
              fairly general with their initial searches, then they narrow it down. So, if you
              have a pet shop the keyword 'pets' is going to be more powerful than 'dogs'.

              You can choose between a short, powerful keyword list which is likely to put
              you high up but with only a limited number of words, or you can have a long
              list which will put you slightly lower, but with a broad spectrum of keywords.

              Now that you've got your list, here's what to do with it...
.

GO VISIT THE CASINO FIRST :O)



         Tips On Keywords And Descriptions

                   Describe your Web site, not your company. The name of the game
                   is getting Web site visitors. Once they've arrived you can talk to your
                   heart's content about your annual turnover or whatever.

                   Empathise with your users. Think what they might be searching for,
                   which may not even be something you're actually selling but may be
                   related to something you're selling. The user may thank you for selling
                   them something better. The keywords are more important than the
                   facts!

                   Test your keywords. Search for each one on any search engine and
                   then examine the top few Web sites to see if there are any other
                   keywords you might like to add to your list.

                   Plurals: always use the plurals of keywords. A user will search for
                   'pet' or 'pets'. Your keyword 'pets' will match in both cases.

                   Common words: don't use words like 'web', 'internet', 'services' - if
                   you think one of your words might be a common one, test it on Alta
                   Vista. If the response is something like:

                   ignored 19,152,057 services

                   then don't use that keyword!

                   Keyword phrases: your keywords don't have to be one word. Users
                   often search for well-known phrases like 'web site promotion'. If your
                   topic has a natural phrase like this, use the words together as one
                   keyword phrase - in your META tag (enclose all 3 words between two
                   commas), TITLE and even URL.
 

         Preparing Your Page

              The first thing to do is to 'doctor' your page so that when the deep engine
              robots visit, they think "Hey, this is a powerful page with strong keywords, I'll
              list this one high!"

              There are a number of aspects of your site (some of which you may not even
              have considered) that you have to 'load' with keywords:

              TITLE

                   I'm talking about <HEAD> <TITLE>The Page Title</TITLE>
                   </HEAD> - not the first heading on the page itself.

                   The first, and most powerful aspect. Keep it short, keep it interesting
                   and put one or two (no more) of your most powerful keywords in it.
                   Do the same for your subpages. Never put a looong sentence in your
                   TITLE.

                   Don't put too much effort into trying to have a title which is low
                   alphabetically. If it's naturally low, then good, but it's becoming of less
                   and less importance.

              META Tags

                   Not as powerful as most people seem to think. Important, nevertheless.
                   You can put a lot of keywords in your META tag, but don't repeat
                   more than a couple of times otherwise you'll get penalised and sent to
                   the bottom of the list:

                   <HEAD>

                   <TITLE>The Page Title>/TITLE>

                   <META Name="description" Content="Something
                   interesting. Keywords not required at all. 150
                   characters maximum.">
                   <META Name="keywords" Content="Your keywords, the
                   whole list repeated twice in entirety, each word
                   separated by a comma.">

                   </HEAD>

              BODY

                   The number of keywords isn't important, only the percentage
                   compared to the rest of the page. I've seen pages with nothing on them
                   but a couple of graphics, and no META tags. They had one word in
                   the TITLE and a few words of text in the BODY. Very small pages.
                   But they were right at the top of the list for the keywords used.

              URL

                   Use it! Not many people do because they like to have a short, "cool"
                   URL. If your site is www.johnsmith.com and it's about pets, you can
                   still have your site as www.johnsmith.com, but you can copy the whole
                   site to www.johnsmith.com/pets/ and submit only this URL to the
                   search engines. Keep the main URL to put on your printed material and
                   to tell your friends.
 

         Submission Time

              Warning

                   Make sure your page is absolutely perfect and that you've
                   double-checked everything before you submit. Once your page is listed
                   it's very difficult and time-consuming to change it. Likewise, take great
                   care over the listings you submit to the directories.

              Tip

                   Submit all your pages, including your sub-pages whenever possible.
                   Yes, the robots will crawl the rest of your site if you only submit the
                   home page, but it can take longer.

              Categories

                   On the standard engines, like Yahoo!, choose the most relevant
                   categories. Then eliminate the ones that are deep in the hierarchy (ie.
                   have long names). When you have the best two, put one in the main
                   category box, and put the other in the 'additional categories' box.
                   Yahoo! definitely won't let you have more than two. You'll be lucky if
                   you can get more than one.

              Yahoo!

                   Get this one right and you'll be laughing all the way to the bank. If
                   you've done your TITLE right, it should have the two most powerful of
                   your keywords in it, so put the same title for your Yahoo caption. If the
                   main heading in the BODY of your page doesn't match the title, change
                   it so it does! The Yahoo! staff always check sites before they list them.
                   I'm not kidding. And they're very sharp at spotting questionable tactics.
                   Anything dodgy and you'll get a rejection message. It's the toughest of
                   them all but also the most rewarding.

                   For the description, use about ten words to avoid it getting chopped
                   short by the staff, and include as many keywords as possible whilst still
                   making a sensible sentence. Nobody said it was easy.
 

         Doing It The Easy Way

              You're thinking you've got a long haul ahead of you... all those search
              engines...

              Wrong!

              As long as you've prepared your page as described above, all you need to do
              is get yourself some killer software to actually make the registrations.
              Something that you can try out first for free, and then pay if you like it...
              something that's customisable for your own site... something that has the
              peculiarities of each engine built into it by a professional Web marketer...

              You guessed it! Here it is:
 
 
 
  

The Software That Does It All
    The Easy Way
Click for the free demo
  

             For More Info...

              If your thirst for knowledge isn't satisfied yet, check out/////
The Art Of Business Web Site Promotion.
You ain't seen nothin' yet.
 
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